16 Must-Follow Facebook Pages For Content Marketing On Social Media-Related Businesses

How Content Marketing and Social Media Work Together

While content marketing and social media may seem like different things but they actually work in tandem. Brands can maximize a robust piece of content, such as white paper or blog post, by posting smaller portions of the content on their social channels.

A strategy helps you focus and optimize your efforts to extract the greatest value from every piece of content. It will also help you avoid vanity metrics and identify what matters to your company, such as branding awareness or traffic to your website.

1. Identify Your Audience

Social media marketing is a great way to connect with prospective customers and develop relationships. However, before you create the appropriate content for your audience, you need to understand who they are. This will enable you to develop a strategy that is more likely to reach your goals and improve your bottom line.

Begin by watching who follows and interacts with your company in social media. What are their interests? And what do they need? What kinds of information do they search for and what is their reason? This information will allow you to target similar users across different social media platforms.

You can also get to know your audience by studying content of other companies in your field. What kinds of posts are they creating and sharing? What type of content is proving successful for them? This will provide some information on how to make content.

You can also directly contact your followers via social media platforms to find out what they would like to learn about you. For example, a clothing retailer called ModCloth frequently asks its customers to upload photos of themselves wearing their clothing. Then, it posts these images on its social media channels. This makes the brand feel more connected to its followers and can help drive engagement.

Once you've identified your target audience and developed a strategy then you can begin producing and sharing content. Keep track of your metrics, but only those that relate to your SMART objectives and KPIs that you set in Step 1. Be aware that not all of your content will work flawlessly immediately - but if you're constant and remain on track with your plan, you'll eventually get the results you want.

2. Create a Strategy

To see growth through social media, you must have a plan. You won't gain new followers, convince them to visit or even convert to your website by releasing random content without a plan or strategy. Create a documented strategy for content that you and your team will be able to follow. This will aid you in setting SMART goals, create and share content regularly, and measure your results.

Begin by defining your social media marketing plan using buyer personas (or fictional representations) of your ideal customers. Then, consider the kinds of content they enjoy and the formats that resonate best with each platform. Instagram and TikTok for instance are great platforms for visual content such as short videos and photos. Twitter, on the other hand, is better for text-based posts or links.

Also consider how to use each platform to present your brand in unique ways. For instance, Instagram is a great platform for fashion brands to showcase their unique designs and products. Stumptown Coffee Roasters also uses their Facebook page to highlight events and locations across the country.

Another effective way to boost engagement on your social media pages is to invite your followers to engage with you by including calls-to-actions in your posts. If you are running a giveaway or an announcement ask your followers to share, tag their friends or leave comments.

Don't forget that social media is a fantastic platform to display customer testimonials and reviews. These can be incredibly efficient in increasing the trust your audience has in you, particularly when they are posted by other social users who are using or recommending your product or service.

3. Create Content

In order to effectively market your business on social media, you need to create content that is appealing to your intended audience. This can be accomplished using a variety methods such as blogging, video information graphics, podcasts, infographics, and many more. It is also crucial to think about the kind of content that your customers will want to see and share. Research has proven that information and promotional posts have lower ratings on social media than personal and enjoyable content.

Once you have an understanding of your target audience and marketing goals, you can begin planning the kinds of content you'd like create. You should aim to mix entertaining, informative or educational posts with promotional posts. This will help your customers connect with your company and increase the chances of converting them into customers.

Interviewing thought leaders is a popular way to produce content. This is a good way to learn about the latest trends and strategies within your field. You can also promote your company by sharing the article on people's social networks.

Other types of content that are popular include tips, tricks, hacks and industry news updates and other interesting tidbits that can be beneficial to your readers. You should consider including images in your posts. This has been proven to be more effective in attracting attention and boosting engagement.

It is important to monitor the performance of your content, and make any necessary adjustments. For instance, if one type of content is not performing well you may need to change the subject matter or the angle from which it is being distributed.

4. Share Your Content

If you've created a strategy and created engaging content, it's important to share it on social media. This is a fantastic opportunity to increase your reach and attract new customers. Make sure to keep your updates short and use catchy titles. Don't forget to vary the type of content you post such as videos, images text, links and text are all good options.

It's also a good idea to try to attract attention to your content by posting it on different platforms at different times of the day. This will ensure that your content reaches the most people.

You might also look into partnering with influencers or even launching contests. This can be a great way to drive traffic and create buzz for your business.

When your audience begins to trust your credibility as an information source, they're more likely to read your content and turn into customers. This is why it's essential to concentrate on quality instead of quantity when it comes to marketing content.

It's important to note that if you're using a pillar strategy for content marketing, it is a good idea to post links to your long-form content on social media. This will give your audience an idea of what they can expect and encourage them go to the whole article or blog.

It's not always clear why a certain content is shared more often than others. However, it's worthwhile studying the psychology behind sharing to find out the factors that drive people to share specific pieces of content. This will allow you to develop a more effective content marketing strategy in the near future.

5. Keep track of your results

After you have written and shared your content, it's crucial to keep track of your results. You will be able to tell if your strategy has been successful or if you need to adjust it. For instance, you might observe that one type of content performs better than another or that certain platforms are delivering more engagement than others. You can utilize tools such as Mention and Hootsuite to track your social media reach and track how your content is performing.

It is important to keep in mind that just because you are posting your content across multiple platforms, it doesn't mean that it's performing well. It is important to adapt each platform's content to the audience it is targeting and follow the best practices. This way, you will not overdo it and upset your audience.

When you analyze results, be sure you include all metrics that are important for you and your staff. Select  content marketing funnel  that are aligned with your SMART goals and KPIs. Be sure to differentiate these metrics for every social media platforms you use.

It is possible to combine content marketing and social media successfully if you have the right strategy and strategies. This will help you to increase brand recognition and drive visitors to your site, increase leads, boost revenues, establish authority and much more. Check out this free guide from DemandJump for more details on how you can implement an effective strategy for content marketing. It offers strategies, case studies and more from companies like yours who have beat the algorithms and achieved success in content marketing. Join today to receive your copy!